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	<title>Nicolas Franz</title>
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	<link>http://nicolasfranz.com</link>
	<description>eBook, Webdesign and Typography lover.</description>
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		<title>The best platform to design an eBook</title>
		<link>http://nicolasfranz.com/blog/the-best-platform-to-design-an-ebook/</link>
		<comments>http://nicolasfranz.com/blog/the-best-platform-to-design-an-ebook/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 18:58:13 +0000</pubDate>
		<dc:creator>Nicolas Franz</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[eBooks]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Tutorials]]></category>

		<guid isPermaLink="false">http://nicolasfranz.com/?p=594</guid>
		<description><![CDATA[In this second post from the tutorial Designing eBooks that will give you the basic know-how to design and develop an eBook, I will be presenting platforms that could be helpful to easily create your first eBook. How to create &#8230; <a href="http://nicolasfranz.com/blog/the-best-platform-to-design-an-ebook/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>In this second post from the tutorial<strong> Designing eBooks</strong> that will give you the basic know-how to design and develop an eBook, I will be presenting platforms that could be helpful to easily create your first eBook.</p>
<h3>How to create a Cross-Platform eBook</h3>
<p>The format we are looking for to obtain for the eBook is the <a title="International Digital Publishing Platform" href="http://idpf.org/epub" target="_blank">ePub 3.0</a>; the latest release has a wide support for better integration and give us more options to develop new ideas.</p>
<h3>InDesign (medium complexity)</h3>
<p>If you are a designer or a professional who works with the <a title="Adobe InDesign" href="http://www.adobe.com/products/indesign.html" target="_blank">Adobe InDesign</a> tools, well, in that case you are lucky. You will be able to export your &#8220;print format&#8221; design with Adobe InDesign to an eBook extension, like ePub. But be careful, exporting your previous  design that were developed to be printed and not to be viewed on a screen is not the best idea. Check out <a title="What do you need to know when Designing an eBook" href="http://nicolasfranz.com/blog/what-do-you-need-to-know-when-designing-an-ebook/" target="_blank">the previous article where I share some tips to improve your eBook design</a>.</p>
<p>By the way, there are many plugins that you can integrate to InDesign and which help you to generate other formats, like <a title="Mobi for Kindle" href="http://www.amazon.com/gp/feature.html?ie=UTF8&amp;docId=1000234621" target="_blank">Mobi (azw)</a>.</p>
<p>In the next video shared by <em><a title="Wonder Who" href="http://www.wonderhowto.com/" target="_blank">Wonder Who</a></em>, <a title="Terry White" href="http://terrywhite.com/techblog/about" target="_blank">Terry White</a> (Adobe Design Evangelist) shows us how easy is to create an eBook<br />
<!--embed video="Design compelling eBooks in Adobe InDesign CS5"--></p>
<p><object width="640" height="385" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="wmode" value="transparent" /><param name="FlashVars" value="fileID=5300&amp;context=405&amp;embeded=true&amp;environment=production" /><param name="src" value="http://images.tv.adobe.com/swf/player.swf" /><param name="flashvars" value="fileID=5300&amp;context=405&amp;embeded=true&amp;environment=production" /><param name="allowfullscreen" value="true" /><embed width="640" height="385" type="application/x-shockwave-flash" src="http://images.tv.adobe.com/swf/player.swf" allowFullScreen="true" allowscriptaccess="always" wmode="transparent" FlashVars="fileID=5300&amp;context=405&amp;embeded=true&amp;environment=production" flashvars="fileID=5300&amp;context=405&amp;embeded=true&amp;environment=production" allowfullscreen="true" /></object></p>
<p><em>Other official videos from Adobe <a title="Official videos from Adobe" href="http://tv.adobe.com/watch/instant-indesign/creating-an-ebook-with-indesign-part-1/" target="_blank">here</a>.</em></p>
<h3>Using an eBook Framework, designing your eBook as an WebApp (advanced complexity)</h3>
<p>This option is perfect for those of you that have previous knowledge of webdesign and development. HTML and CSS are all that you need to create an amazing eBook.</p>
<p>Many frameworks are available , most of them open-source and free. The best are listed below:</p>
<ul>
<li><a title="Sigil" href="http://code.google.com/p/sigil/" target="_blank">http://code.google.com/p/sigil/</a></li>
<li><a title="eCub" href="http://www.juliansmart.com/ecub" target="_blank">http://www.juliansmart.com/ecub</a></li>
<li><a title="Baker Framework" href="http://bakerframework.com/" target="_blank">http://bakerframework.com/</a></li>
<li><a title="Laker Compendium" href="http://www.lakercompendium.com/" target="_blank">http://www.lakercompendium.com/</a></li>
</ul>
<p>My advice is to choose the framework that better suits your requirements. Give special attention to the current platform limitations. For example: you can only develop your eBook with Laker if you are using OS.</p>
<h3>iBooks for iPad and iPhone (low complexity)</h3>
<p>Recently Apple created <em>iBooks Author</em>, an App that reminds me the old days programming on Dreamweaver, where you were able to choose a template or a framework to easily create a design. iBooks Author works basically in the same way, but without the programming part you should be able to create an eBook really fast. The best thing about it is that you really don&#8217;t need to have any programming skills.</p>
<p>I won&#8217;t explain step-by-step how to create ePub using iBooks author since I know you will find it too easy, instead  why don&#8217;t give it a try? Download the app from the <a title="iBooks Author" href="http://itunes.apple.com/us/app/ibooks-author/id490152466?ls=1&amp;mt=12" target="_blank">App Store</a> and share your thoughts leaving a comment below. A current disadvantage (January 2012) from the ePub format generated by iBooks Author is that it is best supported on iPad and iPhone than any other devices. For example, it won&#8217;t work on Android tablets.</p>
<p>The next video shows a little bit of the user-interface from this platform.</p>
<p><iframe src="http://www.youtube.com/embed/pr076C_ty_M" frameborder="0" width="560" height="315"></iframe></p>
<h3>Not too distant future</h3>
<p>I put my hopes in a startup: Vook, an Easy eBook Publishing Platform that is still on private beta and promises to change the way we design eBooks. I will take a closer look to this startup work in the next few months and share my impressions: <a title="What is a Vook" href="http://vook.com/what-is-a-vook.html" target="_blank">http://vook.com/what-is-a-vook.html</a></p>
<h3>Finally test your eBook</h3>
<p>After finishing to export your eBook it is easy to forget that the final structure of your document contains XHTML, CSS, SVG and other resources. A webdeveloper/programmer should be able to work on the CSS and XHTML to create amazing results. If you have the chance to work side-by-side with a web developer, then, again, you are lucky. Discuss with this professional what you want to do and test the impressive number of features you could achieve working as a team.</p>
<p>But remember that after finishing your eBook, you need to test it to avoid &#8220;cross-browsing&#8221; issues, or better, cross-platform issues. At the end of the day every eReader is becoming more than that, now it is easier to buy a tablet more than an eReader (specially after the release of the <strong>Kindle Fire</strong>).</p>
<p>One of the best ways to guarantee that you won&#8217;t have cross-platform problems is testing the final ePub document using the official IDPF validator: http://validator.idpf.org/</p>
<h3>And remember..</h3>
<p>In the <a title="What do you need to know when Designing an eBook" href="http://nicolasfranz.com/blog/what-do-you-need-to-know-when-designing-an-ebook/" target="_blank">first article of this tutorial</a> I shared some basic ideas about what your concern should be when &#8220;designing&#8221; an eBook, more than just developing it. Something to refresh your mind is this other great article from A List Apart, about eBook standards. It could be outdated but the main principles are still the same: <a title="eBook Standards | A List Apart" href="http://www.alistapart.com/articles/ebookstandards/" target="_blank">http://www.alistapart.com/articles/ebookstandards/</a></p>
<blockquote><p>Previous article from the Tutorial <strong>Designing eBooks: </strong><a title="What do you need to know when Designing an eBook" href="http://nicolasfranz.com/blog/what-do-you-need-to-know-when-designing-an-ebook/">What do you need to know when Designing an eBook?</a></p></blockquote>
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		<title>Koru Branding</title>
		<link>http://nicolasfranz.com/portfolio/koru-branding/</link>
		<comments>http://nicolasfranz.com/portfolio/koru-branding/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 18:21:17 +0000</pubDate>
		<dc:creator>Nicolas Franz</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Lettering]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://nicolasfranz.com/?p=570</guid>
		<description><![CDATA[Client: Koru Service: Branding + Lettering Koru wanted to renew their branding system. The proposal was to create a new flexible brand that could reflect not only their concepts and values, but their team personalities too.]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> Koru<br />
<strong>Service:</strong> Branding + Lettering</p>
<p>Koru wanted to renew their branding system. The proposal was to create a new flexible brand that could reflect not only their concepts and values, but their team personalities too.</p>
<div id="attachment_581" class="wp-caption aligncenter" style="width: 687px"><img src="http://nicolasfranz.com/wp-content/uploads/2012/01/koru-branding1.jpg" alt="Koru new logo." title="Koru new logo." width="677" height="866" class="size-full wp-image-581" /><p class="wp-caption-text">Koru new logo.</p></div>
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		<title>Worcast Website</title>
		<link>http://nicolasfranz.com/portfolio/worcast-website/</link>
		<comments>http://nicolasfranz.com/portfolio/worcast-website/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 18:11:16 +0000</pubDate>
		<dc:creator>Nicolas Franz</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Webdesign]]></category>

		<guid isPermaLink="false">http://nicolasfranz.com/?p=566</guid>
		<description><![CDATA[Client: Worcast Service: Webdesign and Front-End development The first design developed for this startup. They decided to change their front-end while they develop the 2nd. prototype. Anyway I would like to share with you the result.]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> Worcast<br />
<strong>Service:</strong> Webdesign and Front-End development</p>
<p>The first design developed for this startup. They decided to change their front-end while they develop the 2nd. prototype. Anyway I would like to share with you the result.</p>
<div id="attachment_567" class="wp-caption aligncenter" style="width: 687px"><img src="http://nicolasfranz.com/wp-content/uploads/2012/01/worcast-website.jpg" alt="Worcast Website Design and Front-End development" title="Worcast Website Design and Front-End development" width="677" height="932" class="size-full wp-image-567" /><p class="wp-caption-text">Worcast Website Design and Front-End development</p></div>
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		<title>Worcast Branding</title>
		<link>http://nicolasfranz.com/portfolio/worcast-branding/</link>
		<comments>http://nicolasfranz.com/portfolio/worcast-branding/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 18:04:35 +0000</pubDate>
		<dc:creator>Nicolas Franz</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Lettering]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://nicolasfranz.com/?p=561</guid>
		<description><![CDATA[Client: Worcast Service: Branding + Lettering This startup had already a logo designed by Kenichi Haramoto. I worked on a brand new lettering, based on the script used by Kenichi, the result became the new logo for Worcast.]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> Worcast<br />
<strong>Service:</strong> Branding + Lettering</p>
<p>This startup had already a logo designed by Kenichi Haramoto. I worked on a brand new lettering, based on the script used by Kenichi, the result became the new logo for Worcast.</p>
<div id="attachment_562" class="wp-caption aligncenter" style="width: 687px"><img src="http://nicolasfranz.com/wp-content/uploads/2012/01/worcast-logo.jpg" alt="Lettering for Worcast, their new logo" title="Lettering for Worcast, their new logo" width="677" height="306" class="size-full wp-image-562" /><p class="wp-caption-text">Lettering for Worcast, their new logo</p></div>
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		<title>We Design (Real) eBooks</title>
		<link>http://nicolasfranz.com/portfolio/we-design-real-ebooks/</link>
		<comments>http://nicolasfranz.com/portfolio/we-design-real-ebooks/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 17:48:03 +0000</pubDate>
		<dc:creator>Nicolas Franz</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Projects]]></category>

		<guid isPermaLink="false">http://nicolasfranz.com/?p=556</guid>
		<description><![CDATA[Website: WeDesignEbooks.com As an R&#38;D website, WeDesignEbooks.com was created to build a community around eBook design practices. The current landing page promotes new customers to develop eBooks with support for common eRedear devices. I expect to release a new design &#8230; <a href="http://nicolasfranz.com/portfolio/we-design-real-ebooks/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>Website:</strong> <a title="We Design Ebooks" href="http://wedesignebooks.com">WeDesignEbooks.com</a></p>
<p>As an R&amp;D website, WeDesignEbooks.com was created to build a community around eBook design practices. The current landing page promotes new customers to develop eBooks with support for common eRedear devices.</p>
<p>I expect to release a new design soon and open it to the community.</p>
<div id="attachment_558" class="wp-caption aligncenter" style="width: 687px"><img class="size-full wp-image-558" title="Home Page screenshot" src="http://nicolasfranz.com/wp-content/uploads/2012/01/we-design-real-ebooks.jpg" alt="Home Page screenshot" width="677" height="400" /><p class="wp-caption-text">Home Page screenshot</p></div>
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		<title>UNAB</title>
		<link>http://nicolasfranz.com/portfolio/unab/</link>
		<comments>http://nicolasfranz.com/portfolio/unab/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 17:29:34 +0000</pubDate>
		<dc:creator>Nicolas Franz</dc:creator>
				<category><![CDATA[Editorial Design]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://nicolasfranz.com/?p=551</guid>
		<description><![CDATA[Client: Universidad Andres Bello (UNAB) Service: Editorial Design The Andres Bello University requested a new design for their annual Sustainability report. The report has been featured in many contests, and reprinted a few times with minor updates.]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> Universidad Andres Bello (UNAB)<br />
<strong>Service:</strong> Editorial Design</p>
<p>The Andres Bello University requested a new design for their annual Sustainability report. The report has been featured in many contests, and reprinted a few times with minor updates.</p>
<div id="attachment_554" class="wp-caption aligncenter" style="width: 687px"><img src="http://nicolasfranz.com/wp-content/uploads/2012/01/unab-cover.jpg" alt="The cover design for UNAB&#039;s sustainability report." title="The cover design for UNAB&#039;s sustainability report." width="677" height="911" class="size-full wp-image-554" /><p class="wp-caption-text">The cover design for UNAB&#039;s sustainability report.</p></div>
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		<title>Walmart</title>
		<link>http://nicolasfranz.com/portfolio/walmart/</link>
		<comments>http://nicolasfranz.com/portfolio/walmart/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 17:20:43 +0000</pubDate>
		<dc:creator>Nicolas Franz</dc:creator>
				<category><![CDATA[Editorial Design]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://nicolasfranz.com/?p=547</guid>
		<description><![CDATA[Client: Walmart Service: Editorial Design, sustainability report Some of the Walmart sustainability policies and practices were included in this Sustainability report. The design was developed using a golden grid system.]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> Walmart<br />
<strong>Service:</strong> Editorial Design, sustainability report</p>
<p>Some of the Walmart sustainability policies and practices were included in this Sustainability report. The design was developed using a golden grid system.</p>
<div id="attachment_549" class="wp-caption aligncenter" style="width: 687px"><img src="http://nicolasfranz.com/wp-content/uploads/2012/01/walmart-simulacion.png" alt="Walmart print simulation using a couple of designed pages for their report." title="Walmart print simulation using a couple of designed pages for their report." width="677" height="484" class="size-full wp-image-549" /><p class="wp-caption-text">Walmart print simulation using a couple of designed pages for their report.</p></div>
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		<title>La Red</title>
		<link>http://nicolasfranz.com/portfolio/la-red/</link>
		<comments>http://nicolasfranz.com/portfolio/la-red/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 16:52:02 +0000</pubDate>
		<dc:creator>Nicolas Franz</dc:creator>
				<category><![CDATA[Community Management]]></category>
		<category><![CDATA[Mgnt. Design]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://nicolasfranz.com/?p=541</guid>
		<description><![CDATA[Client: La Red TV Service: Management Design and Community Management This TV channel needed a Social Media Coaching to deploy a new market experience on their current networks. Invited by Conecta Research, our team at WhoooHQ developed many new experiences &#8230; <a href="http://nicolasfranz.com/portfolio/la-red/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> La Red TV<br />
<strong>Service:</strong> Management Design and Community Management</p>
<p>This TV channel needed a Social Media Coaching to deploy a new market experience on their current networks. Invited by <a href="http://conectaresearch.cl">Conecta Research</a>, our team at <a href="http://whooohq.com" title="Community Management at Whooo Management Design">WhoooHQ </a> developed many new experiences for their Community Management effort.</p>
<p>It was necessary to develop many hotsites and apps. Thanks to those strategies and the work done by Conecta Research and WhoooHQ, we have been able to make their YouTube Channel the most watched around the country (more than one million of views in a few weeks). Their Facebook and Twitter accounts are leading with many Trending Topics every week.</p>
<div id="attachment_545" class="wp-caption aligncenter" style="width: 687px"><img src="http://nicolasfranz.com/wp-content/uploads/2012/01/mv-mentiroso.png" alt="One of the many hotsites developed for the Community Magement effort." title="One of the many hotsites developed for the Community Magement effort." width="677" height="852" class="size-full wp-image-545" /><p class="wp-caption-text">One of the many hotsites developed for the Community Magement effort.</p></div>
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		<title>Mente y Actitud</title>
		<link>http://nicolasfranz.com/portfolio/mente-y-actitud/</link>
		<comments>http://nicolasfranz.com/portfolio/mente-y-actitud/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 16:47:33 +0000</pubDate>
		<dc:creator>Nicolas Franz</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://nicolasfranz.com/?p=536</guid>
		<description><![CDATA[Client: SEO Service: Mente y Actitud Jorge Lorenzoni, bionenergy specialist, wanted to improve his local conversions via Google among other search engines. His websited is now optimized and have a strong link network.]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> SEO<br />
<strong>Service:</strong> Mente y Actitud</p>
<p>Jorge Lorenzoni, bionenergy specialist, wanted to improve his local conversions via Google among other search engines. His websited is now optimized and have a strong link network.</p>
<div id="attachment_538" class="wp-caption aligncenter" style="width: 687px"><img src="http://nicolasfranz.com/wp-content/uploads/2012/01/mente-y-actitud.png" alt="The optimized home page improving conversions." title="The optimized home page improving conversions." width="677" height="538" class="size-full wp-image-538" /><p class="wp-caption-text">The optimized home page improving conversions.</p></div>
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		<title>SEA Salud</title>
		<link>http://nicolasfranz.com/portfolio/sea-salud/</link>
		<comments>http://nicolasfranz.com/portfolio/sea-salud/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 16:40:23 +0000</pubDate>
		<dc:creator>Nicolas Franz</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Webdesign]]></category>

		<guid isPermaLink="false">http://nicolasfranz.com/?p=529</guid>
		<description><![CDATA[Client: SEA Salud Service: Webdesign and Character Design With the purpose of complete their Branding system, SEA requested a website and a character design that could be part of the brand experience inside all marketing products they could develop.]]></description>
			<content:encoded><![CDATA[<p><strong>Client:</strong> SEA Salud<br />
<strong>Service:</strong> Webdesign and Character Design</p>
<p>With the purpose of complete their Branding system, SEA requested a website and a character design that could be part of the brand experience inside all marketing products they could develop.</p>
<div id="attachment_534" class="wp-caption aligncenter" style="width: 687px"><img src="http://nicolasfranz.com/wp-content/uploads/2012/01/sea-salud.png" alt="Home Page Design, Sea Salud" title="Home Page Design, Sea Salud" width="677" height="538" class="size-full wp-image-534" /><p class="wp-caption-text">Home Page Design, Sea Salud</p></div>
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